Thursday, February 26, 2009

Zoover Acquires European Meteorological Content Provider

UTRECHT, The Netherlands, February 26 /PRNewswire/ -- Zoover International, one of Europe's largest portals of holiday review content, acquired WeerOnline BV, a global provider of meteorological content.

WeerOnline is one of the largest weather content sites in the Benelux with global weather forecasts, precipitation, and satellite images. Many tourists use this website to obtain weather forecasts and updates of their holiday destination. Within the Dutch travel industry, WeerOnline is the leading provider of weather information. More than 70% of the Dutch tour operators use data for actual weather reports, snow depths, etc.

Both Zoover and WeerOnline have the ambition to expand their European operations. Through this acquisition, both parties benefit from each other's synergies, knowledge and experience. Zoover started its international expansion early 2008. By mid 2009, Zoover and WeerOnline aim to cover more than 20 European countries.

Together, Zoover and WeerOnline offer a unique product for the travel & leisure industry. In most European countries, the use of user generated content (such as hotel reviews) has grown rapidly. Both parties also expect a growing need for meaningful and relevant weather information for European consumers.

Tour operators, hotels, camping sites and tourist boards can use a variety of weather-related data. Through the site http://www.weatheronyoursite.com you have the availability of 14-day weather forecasts, radar images, snow depths and climate data on almost anywhere in the world. Displaying weather information on your website provides a clear value-added service to your site visitor.

Zoover attracts over 100 million visitors annually. In 2009, WeerOnline and Zoover are expecting to pass the 1 billion page impression threshold. Zoover was recognised to be in the top three start-up companies during the prestigious LeWeb 2008 elections in Paris. In 2008, Zoover also received the Innovation Award by the Dutch organisation thuiswinkel.org.

Websites:

http://www.zoover.com

http://www.weatheronyoursite.com

[Via http://www.prnewswire.com]

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